Why September is the best time to review your marketing strategy

01, Sep 2019

As summer melts into a new season, it provides the perfect time to take stock and give your business a health check. Is your communications strategy working?

In our social lives, September – which is often seen as mini New Year – is one of the months where we get back on track with routine and so, it’s a good time to do the same at work by reviewing what’s worked, what hasn’t and whether what you have in place will help you to reach your end of year business goals. These can change as the year progresses, and instead of waiting until the end of 2019, embrace the back-to-school mentality by analysing campaigns and refreshing your communications strategy.

Keeping your brand at the forefront can feel overwhelming, particularly when there’s competition within the industry – and trying to do it all when budgets are tight can result in campaigns being spread too thinly and not creating the impact you intended them to have. Instead, analysis of your current market activity and a review of your market positioning will provide you with the statistics you need to utilise your budget so that you can still have a presence across multiple platforms.

Marketing and PR has had a huge shift in recent years. The rise in digital media offers even more opportunity to reach your desired audience. Although the number of ways in which you’re able to target your potential customers has grown, it’s actually made marketing a little harder as understanding which platform to use, and when takes a lot more work.

Having a team of people who are solely focused on the promotion of your business can bring a new perspective, generate new ideas and keep your organisation fresh. Have you ever considered working with a marketing and PR agency for some or all of your communications?

A marketing and PR agency has the experience and resources to understand trends, analyse customer behaviour and create well-thought-out campaigns. After all, agencies aren’t ‘in the box’ thinkers.

Brand Mission is a full-service communications agency, providing affordable marketing and PR. With bundles of energy and a passion for helping businesses grow, the team creates tailored solutions to meet business goals – going beyond traditional media relations. We are committed to becoming fully immersed in the brands we work with – it’s at the heart of everything we do. Consider us an extra arm to your team!

Are you ready for a new marketing approach? Email the team at Brand Mission on [email protected]

By Heather Murphy
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