The difference between Marketing & PR

11, Sep 2020

One of the biggest questions we get asked is, ‘what is the difference between marketing and PR?’ As the industry has evolved, there is now a blurred line between some activities and – while there’s a lot of synergy between marketing and PR – there remains a clear difference: Marketing sell...

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By Heather Murphy

How to help an independent business bounce back

14, Jul 2020

Milton Keynes has the highest start-up rate in the UK outside of London. Sadly, coronavirus forced many businesses into closure for several months, leaving them bruised and at risk. Some won’t have made it through the most challenging time we’ve seen, but for the ones who found new ways to survi...

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By Heather Murphy

The Importance of Being a Mindful Leader

06, Apr 2020

Presence, resilience and mindfulness – the perfect combination for a strong leader. During times of uncertainty, people are looking towards their leaders for reassurance, direction and a calm, grounding presence.  A mindful leader understands their impact on others and reassures people in the...

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By Heather Murphy

Reactive Marketing

01, Apr 2020

Marketing plans help to think ahead and map out promotional activity based on historical data, industry knowledge, calendar dates and growth goals. Considering all outputs, the customer and desired results will help to formulate a marketing calendar of activity. A thoroughly planned out marketing pl...

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By Heather Murphy

Traditional goldsmiths reach finals in national wedding awards

06, Mar 2020

The Goldsmithy Ltd, specialists in handcrafting bespoke jewellery, have been shortlisted for the ‘Best Wedding Jewellers’ category in this year’s National Wedding Awards. The awards recognise the best wedding professionals across the nation by celebrating the companies and professionals that t...

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By Heather Murphy